Tenant Spotlight: From Video Games to Fine Dining
The entrepreneurial journey of Jason Stout, the owner of Stout’s Pizza Co. and Stout’s Signature.
How did you get started owning your own business?
When I was 17 I wanted to open a movie rental business in Ingleside. A developer agreed to white box the space and let me lease it if my dad would co-sign for a year. Looking back, I think the owner must have thought, “Here is this kid, and I am going to white box it anyways..” So I got the space for $750 a month.
How did that lead you to the arcade business?
I used to rent out Super Nintendos and the Sega Genesis games. The games had to be returned by 7:00. There would be customers waiting to rent the games, and they would wait until 7:30 and leave; meanwhile, the games would be returned at 7:40 and then sit overnight not making any revenue.
We were avid video gamers, and there was this game, Mortal Combat 2, and I had just gotten a credit card. So I bought the system and put it in Movie Mania. I would get $5-$6 from people playing a game I loved while they waited. Not paying to play the game myself probably saved me a hundred dollars a month. So it was a win-win, and I fell in love with that industry.
When I was in college in San Antonio, I decided I would open an arcade there. That is when CyberZone was born. Eventually, I had 11 locations.
How did that lead you to Pizza?
I started seeing the decline of the arcade business. I remember when the PlayStation first came out, I was like uh-oh.
Luckily, at one of my arcades in Dallas, I decided I wanted to sell pizza because they were having parties and bringing it in. After a year and a half doing that, I started thinking, ‘Well, what if I used this olive oil? or this ingredient?” and made this crazy pizza that I loved. About two years into this arcade, we were about 60% take-out. That is when the idea for Stout’s Pizza began.
And now you have Stout’s Signature, tell us about that.
So I got into fine dining by accident. I had a food truck right after I opened Stouts Pizza Co. and it would go out to the wine country. We started getting a following, and no matter what vineyard we went to, up to a couple of hundred people would show up. The owner of one of the vineyards approached us about something more permanent, and as we went on, we started getting a little fancier. I nitpicked everything on our menu just like I did our pizza ingredients.
One evening, the people who work with the Tobin came to the vineyard and invited me to open a location at the Tobin Center. Covid was a blessing in that we got to really develop this concept before opening and I am loving this [Stout’s Signature].